Oops they did it again.

Smith & Wesson Enters Long-Gun Market with M&P15 Rifles
Company Expands Military & Police Series With Rifles Designed for Law Enforcement, Military, and Sporting Shooters

SPRINGFIELD, Mass., Jan 18, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- Smith & Wesson Holding Corporation (Amex: SWB), parent company of Smith & Wesson Corp., the legendary, 154-year old, global provider of products and services for safety, security, protection and sport, announced its initial entry into the market for tactical rifles and will begin shipments in early February of the Smith & Wesson M&P15 Rifle and the Smith & Wesson M&P15T Rifle. These tactical rifles are additions to the Company's Military & Police (M&P) series of firearms specifically engineered to meet the needs of global military and police personnel, as well as sporting shooters.

Truth be told, if S&W does the same kind of quality job with this rifle as they did with the 1911, AR shooters will have a treat in store. Producing an evil black rifle may be just the ticket for a company that many shooters still despise for jumping in bed with Bill Clinton. After all, this is somethng tangible, positive, and "Designed for Law Enforcement, Military, and Sporting Shooters."
Just don't place a billboard on the side, and consider designating it something else, Gents!

Hat tip to Les Jones